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Rey Effective presents his new single "Already Know" produced by Ray V. Born and raised in California, Rey Effective is a Hispanic/American Hip-Hop & Latin Urban artist who has accumulated over 5 million streams across all platforms and has been featured in Netflix's Rhythm + Flow TV show. His music video "Can't Live Without You" garnered over 3 million plays on Worldstar Hip Hop, and his 2020 music video "Laundering" is at 200k (watch on Youtube). Over the course of the years Rey Effective has built himself an establishment of tens of thousands of fans on Instagram. Rey had this to say about the track "Song was made intoxicated and we were just experimenting some new sounds."