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Memphis native D Cinn presents the Loyalty Films-directed music video for "Everything", the latest in a string of productions under the rapper/producer's belt (stream "Enemies" on Youtube). "After I finished making the beat, the concept of the hook came to me instantly," D says of the track. "It’s about manifesting what you want in life. It’s about getting everything that you want regardless of what others may think, feel or say."
What can you tell us about the track "Everything"? What was your inspiration? Thoughts behind the hook? Music video?
After I made the beat, I just started mumbling & freestyling trying to come up with the hook. “Everything thing that I want” was a line that stuck so I just ran with that. That line gave the song its meaning. Putting that positive energy out & Going to get everything that you want in life. The video was random. The song was out for like a week. I was sitting at the house thinking “i wanna shoot a video for this”. I hit up My video guy & we shot it that same night.
How has growing up in Memphis influenced your style of music?
Memphis. That’s where I’m from. Born & raised. Three 6 Mafia. My favorite group of all time. That’s who influenced me to really wanna do music because their beats were so hard. DJ Paul & Juicy J made me wanna make beats. As a teen listening to all that, i was like...”i wanna make beats like them”. So I started making beats but putting my own Lil’ twist to it.
What can we expect to see/hear from you in the future as far as new projects?
You can expect an album in future. I’m always working on music so it’s coming. Right now I’m focused on dropping songs, dropping videos & seeing how people react. I’m letting the people tell me the next move I need to make. I feel like that’s the best way to go.
Who are you often compared to that's out now. How do you distinguish yourself from those artists?
I don’t really hear too many comparisons but one thing that would distinguish me from other artists is my voice. Ever since i've been dropping music, people have always said they love my voice. It's deep. It’s heavy. It’s captivating. Hell, When i listen to myself i be like “damn i got a nice voice”. You gotta have a dope voice as a rapper. I’m glad I was blessed with that.
Another thing too is I have my own studio & I make my own beats. Not a lot of artists do that. That gives me the ability to always be working & not have to wait on people. Waiting on people will piss you off if it’s taking too long. So I try to be self sufficient as much as possible.
What are your thoughts on the industry today?
Today’s industry is easier. It’s faster. And because of that ,more people try to get in. That’s cool. 10-15 years ago I was selling my CDs hand to hand. You had to physically do things like that to be heard. Now, you don’t have to leave your house. Write a song. Record it. Mix it. Master it. Drop it. And it’s all over the world with a click of a button. And no one will ever know that you recorded that song with stank ass morning breath after taking a fat shit. It’s crazy. Adapt & keep working. I love it.