video: O'MEGA RED, "MASTER"

youtu.be/HIH1PmNxru4
Twitter @omegared | @FearPanicBeats
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Music artist, producer and arranger O’Mega Red presents the Derek Rocco-directed music video for "Master", his new single produced by Panic Beats. Born in Boston and currently residing in Buffalo, O'Mega's life experiences have taken him around the world with the Air Force, to a jail stint which he says "saved my life", and artistically to collaborations with the legendary Donna Summer (stream "Angel"), KRS-One (stream "Hip Hop") and Ray J (stream "Turn It Around"), as well as acting appearances on "Shutter Island", "Highway 420", and the Reelz TV show "Autopsy: The Last Hours Of". O'Mega also contributed songs to the "Black Lightning" soundtrack (stream "Fight Back"). "Being a master means to 'acquire complete knowledge or skill in an accomplishment, technique, or art," O'Mega says about his new single. "I've been in the game for a while and went through trials and tribulations. I studied the game and mastered my craft and now it's time to come back in the forefront to push my agenda." "Master" is out now on O'Mega's award-winning independent record label Stay Grindin Music.

video: MIKE EZE, "RONA

music video on Youtube
Twitter @mikeezeofficial | @othellobeats_
Instagram | Soundcloud | Youtube

Boston rapper Mike Eze presents "Rona", the BossEngland-directed music video for the Othello Beats-produced single from Bipolar Weather, Mike's forthcoming album coming soon on LAR Ent. The new track comes hot on the heels of Mike's previous single "Goals" (Youtube). In 2019 Mike released the single "Cell Nights" (Spotify). Mike says "My song, which is inspired by the name of the current pandemic we are going through, Is a tale about how I am so sick, in both the metaphorical and literal sense, of many things. One of which is being slept on and being unsuccessful in the music industry right now."

album: SIR VETERANO, THE GATHERING

The Gathering on Spotify | Apple
"Reputable" music video f. MC Eiht, Planet Asia, Mitchy Slick
@sirveterano | @eiht0eiht | @planetasiamedallions | @freshyardrecords
Facebook | Bandcamp | Twitter | freshyardrecords.com

California producer Sir Veterano presents The Gathering, his new album featuring MC Eiht, Planet Asia and Mitchy Slick on lead single "Reputable" (watch the music video) as well as appearances from Murs, Bishop Lamont, Casual, Ras Kass, Guilty Simpson, Phat Kat, Fashawn, K-Bizz, 4TWO7, M.E.D., Skillz and Supastition. Growing up outside of San Francisco, Veterano worked with Ras Kass, Kool G Rap, Mad Skillz, Planet Asia and Slaughtahouse through the mid-2000s and early 2010s, releasing the Latest and Greatest Vol.1 mixtape, a doo-wop themed instrumental album in partnership with Dart Adam's Producers I Know brand, and a DJ series of West Coast funk with 2DopeBoyz.com, before putting his career on hold in order to focus on his personal life. In late 2018, Sir Veterano expressed interest in rejoining the music business to his music manager, Walt Liquor - aka 4Two7 - and Kwa Nguyen, owner of Fresh Yard Clothing and Fresh Yard Records. The "Reputable" music video was directed by Yellow Nguyen, the man behind videos for Schoolboy Q and Ab-Soul. "I feel like I've been buried in a coffin for the last decade and just woke up," Veterano says regarding his new project. "Dug myself out of my music grave and started walking around. The Gathering is a summoning of old colleagues and Hip-Hop legends to come together and do the lyrical maiming they're known for." The Gathering is out now on Fresh Yard Records.

BEI RU F. SEBU & BLU, "ULTRAVIOLET VIOLENT"

youtube.com/watch?v=RMKI2quB5yw
Twitter [@bei_ru] | [@herfavcolor] | [@sebusimonian]
Instagram | beirumusic.com | Spotify

Los Angeles producer Bei Ru presents "Ultraviolet Violent", featuring guest appearances from Blu and Sebu. "Ultraviolet Violent" is the lead single from Bei Ru's forthcoming album Custom Made Life, set to feature guest appearances from Roc Marciano, Seven Davis Jr., Old Man Saxon, & Jimetta Rose. LA rapper Blu is best known for his Below The Heavens, his 2007 album with Exile, and has collaborated with Madlib, MF DOOM, Prodigy of Mobb Deep and more. Comprising one half of duo Capital Cities, Sebu Simonian is Armenian-American, as is Bei Ru, who released the album L.A. (Little Armenia) (stream) in 2010. Bei Ru produces and mixes the entirety of Custom Made Life, and writes and sings on over half of the songs. Bei Ru released his Pomegranate Juice album in March (Spotify). Bei Ru has scored music for the award-winning VICE Films movie A Girl Walks Home Alone At Night, as well as I Smile Back with Sarah Silverman. He has toured/performed in France, Norway, Poland, UAE (Dubai), Kuwait, Jordan, Lebanon & Armenia. Watch the music video for "Sweet Temptress".

ELBOE, "DRUMLINE"

"Drumline" lyric video
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Birmingham, Alabama artist/producer Elboe presents his self-produced new single "Drumline". Teaching himself to DJ using his father's funk and soul records as a child, he first broke on the scene in 2009 as part of local Birmingham group The Mic Coalition. He eventually went solo, dropping "Stay Shining" in 2018 (watch the music video) which was recorded at M.A.D. Studios in Atlanta and was featured four times in ATL's Top 20 Countdown. Elboe says he made the track "as an ode to the excitement of HBCU banging horns and drums that standout at classic games played by the bands while still bringing hard and street conscious lyrics."